Fibank - 2016 Calendar
„The talented kids of Bulgaria“

The idea

To support talented kids in Bulgarian was always a cause for our client Fibank. Traditionally good collaboration with Dimitar Berbatov Foundation sparked the idea for a luxurious wall calendar, which will do both - promote these incredibly talented kids, and generate funds for their further develeopment.

The process

The must-have ingredients of the project's „secret sauce“ were top-notch photography (provided by Petar Peshev) and flawless to the smallest detail graphic design.

The challenge

To shoot both a photo session and a TV spot with a dozen kids, plus soccer star Dimitar Berbatov within only few hours and in the limited interior of a medium studio. Such task could only be performed by an agency team which knows what he wants and quickly and easily delegates personal responsibilities in order to get best end result.

The Result

The calendar, printed in quite a serious circulation, got sold out so quickly that even its creators were surprised...