Domain Boyar
Ars Longa wines

The project

To create a brand new wine brand, which will operate within a complicated portfolio and on a super competitive market, where claims, price and actual quality quite often don't meet in the glass.

The solution

Tapping into the eternal wisdom of ancient Rome, combined with sophisticated design work and the „help“ of titans as Da Vinci and Broegel. Conceptual photo session (marvelous idea of Elina Spasova) and series of print ads featured quality artists, who always stayed away from banality and commerce.

The campaign

Conceptual photo session (marvelous idea of Elina Spasova) and series of print ads featured quality artists, who always stayed away from banality and commerce.

The result

One of the best campaigns, original as an idea and accomplished as execution, in the young history of Bulgarian wine advertising.
Special thanks to: Elina Spasova, Henry Kulev, Anri Kulev, Georgi Chapkanov, Elen Koleva, Miroslava Katsarova