The Kiwi. If you thought that the super healthy, full of Vitamin C fruit is coming from New Zealand, you’re wrong. Its motherland is China and it wasn’t before XX-th century when New Zealanders, today’s biggest world grower and exporter, named it after their typical, fuzzy and dumpy birdie, which can not fly. And... we just thought it's a cool name.
The Agency? Not too big, nor too small. Purely Bulgarian. Independent (as far as that’s possible in a service business as advertising...). Hard working and even a bit modest by contemporary standards, because instead of festival fanfares and beating our own drum we prefer quiet, diligent work on our clients campaigns. Ask them for their opinion about us.
Good energy breeds creativity and love makes people brave. So, we (kindly) demand open collaboration. Ideas grow during weekly sessions where media, strategy, creative and client develop side by side. The resulting brilliance is inspired by the brand, the consumer and the media. With us, you should never be afraid to throw out a kinda weird idea. "We like those".
For us, “strategy” means brand strategy, communications strategy, engagement strategy, distribution strategy and content strategy. It’s no longer enough to just have the classic “human insight.” It takes clever thinking to break the code on awareness, engagement and sharability.
Remember the olden days when agencies just made work and congratulated themselves, regardless of how the work performed? When we release work into the world, we learn and optimize.
We create video, digital, social, traditional, PR and content. We work at all levels of budget, because our process is designed to match the flavors of storytelling, strategy and distribution. Some ideas will need a high quality finish. Others feel less authentic if they are over-produced. Quality comes from the idea, first.
The people? We have all kinds – as age, height, gender and haircut. Some have a dog, others - even two. Some smoke, others work out. Some do both. The common factor is the high bar for talent and competence and the obvious fact that these people love their profession. The gelling of the team, which functions noisily as a big Italian family, is best demonstrated around a pub or bar table. According to unofficial data from National Statistical Institute KIWI is a company ranking in the top for “employee dog ownership per capita”.
Advertising is... a dynamic business and things change constantly. Here you’ll finds a big portion of the clients who we have worked for, work at the moment and/or will continue to work in the future. Browse at will.
Branding... If a brand is "the idea or image people have in mind when thinking about specific products, services and activities of a company, both in a practical and emotional way “... well, we have plenty of experience in that matter under our belts. Nor the complexity and scale of the branding, or sophisticated combination of physical and emotional cues can scare us. In result we've created tons of names, logos, entire visual identities, or messages that push buttons and move product.
It's all in the balance... because, as you already know, great execution must balance the creative and the strategy, and discover smart ways to be both different and smart. If you want to break through the market clutter and motivate your consumers to see, think, feel or act in a certain way - let's search for that balance together.